Beckham Wellness Advisory · Fractional COO

Wellness services
people pay for.

For practices, clinics and wellness destinations. From start-up advice, to done-for-you setup, to running it alongside you as your Fractional COO.

Sound familiar?

It's still an idea. Or it started messy.

Most practices were built inside the insurance system. Nobody showed you how to add care patients pay for directly. So it stays an idea. Or it launches without the pricing, systems and staff to make it work.

I work with primary care, OB-GYN and specialty practices adding wellness and functional medicine services, clinics launching from scratch, practices that grew faster than their systems could handle, and wellness destinations building programming their guests pay for.

Monica Beckham in a white suit
Choose your level

Advise. Build. Run it with you.

01

Advise

Start-up advisory

  • What to offer: IV therapy, peptides, hormone therapy, GLP-1 programs and functional medicine
  • What to charge: pricing, packages and memberships
  • Who to hire and how to structure your team
  • A clear roadmap you can run with
02

Build

Done-for-you setup as your Fractional COO

  • Service menu, pricing and membership launch
  • SOPs, charting and EHR setup
  • Staff training and daily workflow
  • A consultative sales and enrollment process
03

Run it with you

Ongoing fractional leadership

  • Fractional COO on retainer to keep operations running and growing
  • Functional medicine care for your patients when you don't have a provider
  • Group programs for your patients
  • Ongoing check-ins on numbers, team and growth

Not sure which level fits? That's what the strategy call is for. We'll match the support to what you need and what you want to hand off.

For resorts, retreats & hospitality brands

Wellness that's revenue, not a brochure.

I design the wellness offer and the systems behind it.

  • Signature wellness experiences
  • Women's wellness and strength programming
  • Retreats, workshops and family wellness programming
  • Pricing, staffing and operations
  • Resident or visiting wellness expert
Why Beckham Wellness Advisory

I know this business from every angle.

  • I've built and run my own. I co-founded a wellness practice in Georgia and led it as CEO and Clinical Director for nearly eight years, growing it into a seven-figure practice.
  • I've led it for others. I served as fractional VP of Operations for a Southern California wellness practice, helped guide the launch of a wellness and longevity clinic in Syracuse, New York, and have guided wellness operations for multiple practices across Georgia.
  • I've sold it. Consultative sales for $5K–$20K wellness programs at a 60% close rate.
  • I know the science. PhD with years designing health programs, plus board certification in natural wellness and functional medicine health coaching.

From California to New York to Georgia, I've helped practices build wellness care patients pay for directly.

Beckham Wellness Advisory

Let's build something that lasts.

Monica Beckham, PhD

Muscle & metabolic health for women 35+. Built on your bloodwork, personalized by your genetics.

Alpharetta, GA · Working with women everywhere, virtually

Not medical advice. Monica Beckham holds a PhD (not an M.D.) and is a board-certified natural wellness practitioner (BCNWP) and functional medicine certified health coach (FMCHC). She is not a physician, nurse, pharmacist or licensed dietitian, and does not diagnose, treat, cure or prevent any disease or prescribe medication. All content and services are educational and for general wellness only, and do not create a doctor-patient relationship. Always consult your physician before changing your diet, exercise, supplements or medications. If you have a medical emergency, call 911. Lab tests are ordered and reviewed by independent licensed providers through partner platforms; availability varies by state. Statements about supplements have not been evaluated by the FDA. Individual results vary.
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